Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 03-09-2012
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Default Name Suggestions for event planning VA business
Hi everyone:

After talking to a few of my friends who are event planners, I have decided to go into another direction all together. In lieu of word processing and transcription, I have decided to go the event planning industry.

I was thinking:

The Assisted Affair
Tagline: An Administrative Consultancy for Bridal/Event Consultants

or
The Administered Affair
Tagline: Administrative Consultancy for Bridal/Event Consultants

I need something that lends to that idea that I do not plan events, but rather assist planners.

So far the assisted affair is the one I really like, but I am open.

Cheers,

Caroline
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Old 03-09-2012
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Default Re: Name Suggestions for event planning VA business
Cool niche! I have to be honest that the first reaction I had to your first name was that it is a dating service of some type. It's the word "affair" that I'm honing in on. When choosing a name, you have to think of all kinds of things - such as how will a name cause your business to be perceived regarding what it actually does vs. what someone may at first glance think it does.

I do love the tagline though! But are you consulting for Event Planners, or are you actually going to take on some of their administrative responsibilities? Consultancy means that you are offering someone your expert advice. Here's a wiki definition, to help you with this. > http://en.wikipedia.org/wiki/Consultant To be a consultant you would go in and assess and advise them on what they can do better with their business. Consultants don't do hands on type of work.

I know that I'm not coming back with things you probably want to hear....sorry. :-(

May I suggest looking here > 20 considerations when naming your business This was posted elsewhere in this forum, and I believe it has helped many when naming their business. I especially like #3 on the list because had I thought of that early on I wouldn't currently be on my 4th business name, which is now just my name, because I do want to expand.

Don't just take my feedback though. I'm just letting you know my first reaction. Interested to see how it plays out for you.
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Old 03-10-2012
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Default Re: Name Suggestions for event planning VA business
You are telling exactly what I want to hear. I need a name that as soon as you hear it, you know what I do and if you thought something else, I have to consider that. And I am a tad ashamed (I'm and English Major, so I should know better)

I'm also thinking Soiree Secretary. But I am just not coming up with ANYTHING! UGH!

Thanks for your comments, Pam.

Caroline
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Old 03-10-2012
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Default Re: Name Suggestions for event planning VA business
Wow this is a tough one. I too would lose the word "affair" as it does make me think of a dating service. The Administered Event sounds better but it doesn't really say what you do as it sounds as if you are doing the planning rather than assisting the planner.

For SEO purposes, especially in a specific niche, you need a name that contains a word or words that people search on for whatever help they need. Go to Google Adwords and play about with various words and see how often they're used in searches. https://adwords.google.com/o/Targeti...=KEYWORD_IDEAS.

Lynne
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Old 03-10-2012
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Default Re: Name Suggestions for event planning VA business
I think I'm getting closer. So far I have

The Social Secretary

The Consultant Concierge

But no tags lines for either one. This is really difficult, but I have to start working on my site IMMEDIATELY, I have two people that might actually be interested in getting started soon.

Caroline
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Old 03-11-2012
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Default Re: Name Suggestions for event planning VA business
How about:
Event Planner Support Service
Event Planner Collaborator
Event Planner Aid
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Old 03-11-2012
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Default Re: Name Suggestions for event planning VA business
Hi again, Caroline. If I were you and you have people already interested in your services, I wouldn't worry about the website. I went 4 months without having my website completed when I first started, and still got work. I just simply told them that my website was under development.

I love The Consultant Concierge, but please be grammatically correct with that. It should be "Consultant's" - I do want to come back to my earlier comment about the word consultant and make sure that's who you are actually going to be supporting. Consultants, I mean. Otherwise, if you are going to be actually supporting planners, then perhaps you should stick with The Event Planner's Concierge (which actually could be the tagline).

Why not just brand you?! Caroline - The Event Planner's Concierge. Wish I knew your last name. But even JUST Caroline has a tremendously classy sound to it, and savvy as well. Think of it being written out on your website and marketing materials in a really fancy font, slanted, like an artist's or celebrity's signature might be.

BTW...another thought. Leaving it as just The Consultant's Concierge, if consultants will be who you support, makes it sound like you support any kind of consultant. You'd probably want to consider putting the word "event" in there.
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Old 03-11-2012
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Default Re: Name Suggestions for event planning VA business
Thank you, Pam!

And my last name is Wright (Caroline Kelli Wright) I thought about trying to find a way to use the words planner, coordinator or consultant because those are those words that are most common in the industry: e.g.

Event Planner
Event Coordinator
Bridal Consultant
Bridal Coordinator (the official associations: Association for Bridal Consultants/Association of Event Planners)

which is why I wanted to focus around those words.

You've given me a lot to think about and incidentally, one of my last thoughts (before I finally went to bed last night) was "Maybe I should just use my name"

Caroline
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Old 03-19-2012
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Default Re: Name Suggestions for event planning VA business
Your tagline says to me that you are providing services to other consultants, not that you are the consultant....is that what you want to convey?
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Old 03-19-2012
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Default Re: Name Suggestions for event planning VA business
Caroline,

The way I am understanding this is that you are not the event planner but rather you want to assist the event planner. Is this the case?

I ask you, (and I ask not in a critical way) why do you believe that an event planner will need an assistant? Or rather, do you think you can create an entire business just from working with event planners? [If you are offering other services, then I'm on the wrong track.]

I know you said you had friends who were event planners. Were you planning on working with them? Can they supply enough work for you to run a business just assisting?

I am not discounting that assisting event planners may indeed be something you can pursue however, I feel that it narrows your target market greatly. Unless someone is a 'high end' (for lack of a better term) event planner, who may need an assistant to help plan affairs, you may find that the one-event planner operation, handling one or two events per month may not need an assistant. Or if they do work with you to farm out the details such as ordering flowers or invitations, will this be enough work?

My guess is that if you pursue the smaller event planning market, you may need to juggle a number of jobs at once which means a lot more marketing to gain that following. (Again I am not sure if you worked out a steady plan with your event planning friends.)

I also feel that if the event planning friends close out their own businesses for whatever reason, you have less work.

So I am wondering why you just don't create an event planning business that you will operate solo?

Janine
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