Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 06-24-2011
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Company name: Office Birdie, Administrative Services
 
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Location: Woodway, Texas
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Default My name is simple and boring..
My Virtual Assistant Solution

Anybody have any ideas to spruce it up if you think it should be? I've been a VA for a little while with a few clients this year and have used this as my name, but now that I'm building my website. I wonder how simple and to the point boring it really may be. They say just leave it alone, I could be over thinking it here.

Thank you.
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Old 06-24-2011
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Company name: Clockwise Virtual Assistance
 
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Location: Vancouver, WA
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Default Re: My name is simple and boring..
Simple is not always a bad thing. If it works for your existing clients then I don't see any reason to change it, unless you are really unhappy with it yourself.

By the way, I really like your tagline. What is it that appeals to me? It's simple and I can relate to it
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Old 06-24-2011
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Company name: Caldwell Marketing Communications
 
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Location: Denver, Colorado
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Default Re: My name is simple and boring..
Simple is great! It is easy for people to remember. K.I.S.S. theory... Keep it Simple Sally. I agree with ClockwiseVA that it really depends on how you feel. I fought with myself over the same thing but if your name is simple and conveys the message of what you do, then it works.
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Old 06-24-2011
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Company name: Bridie's Typing Services
 
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Default Re: My name is simple and boring..
I agree, simple is great - and how much easier is it to remember a simple business name than one that's all "frilly" and daft?

If you want to inject something new and exciting into your business why not invest in a professionally designed logo?
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Old 06-25-2011
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Company name: Virtual Angels
 
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Posts: 29
Default Re: My name is simple and boring..
I think really it depends on what you are trying to convey.

I actually think your name, and especially your tagline works incredibly well.

We are centreing our marketing around our name. So for us, it works well to have a bit of a funky name (and it helped with domain registration too).

It also fits with our ethos. Because I hated, hated, HATED working for companies who are simply out there to make money, I didn't want to start one with that ethos.

We give back. We are working on the 'give back' campaign now, but its the most exciting part of the business for me.

So basically what I'm trying to say is that I like your name. And I think if it conveys the message you are trying convey, all the better. What I get from your name is:

1. Its for MY business
2. You are a VIRTUAL ASSISTANT
3. You may be the SOLUTION I need
4. You are going to help me save time and work faster.

I think thats a pretty good message to get across!!!!
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Old 06-25-2011
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Company name: My Office Assistant
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Default Re: My name is simple and boring..
I have a simple name and it works great. Easy for people to remember and can be used creatively by myself and clients. Many of my client referral will say talk to MY OFFICE ASSISTANT, Lee is so helpful.
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Old 06-25-2011
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Default Re: My name is simple and boring..
naming can be so hard, just wanted to let you know I understand!
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Old 06-26-2011
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Company name: Office Birdie, Administrative Services
 
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Location: Woodway, Texas
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Default Re: My name is simple and boring..
Very true Lee, I think simple may just work. Decided to just keep it its to much trouble right now with the clients I do have, I have a real long term client and he could be pretty regular for the next few years. I may just with taglines though.. not sure there yet.
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Old 06-26-2011
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Company name: Office Birdie, Administrative Services
 
Join Date: Jun 2011
Location: Woodway, Texas
Posts: 64
Default Re: My name is simple and boring..
I have an idea on changing the name that I'm gonna throw out there on another post just to see how it fairs up.
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Old 06-27-2011
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Company name: ABetter Way Virtually
 
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Location: Ward, SD
Posts: 100
Default Re: My name is simple and boring..
Maybe a snappy tag line and leave the name alone. Just a thought.
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