Branding Your Business

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    #11 (permalink)  
Old 06-23-2009
Carol_Crompton's Avatar
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Default Re: To logo or Not???
As others have mentioned having your business name in specific fonts/styles can be as effective as a picture logo.
I have just used www.logonerds.com to design my logo. They're cheap $47 and I was really impressed with the first proofs they sent me.
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    #12 (permalink)  
Old 06-23-2009
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Default Re: To logo or Not???
It can be agonizing to do a logo and think of how it can reflect your name. I was very lucky my daughter holds a degree in graphic arts. It was easy for her to hear what I wanted and then draw it for me. Then she digitized it for me. It reflects the 3 of us as a team of VA's. So, think on the terms of your business, for instance what is your niche? If you do not have a niche are you ready to select one? If you are not going with a niche then what is it you have in mind for your first impression of your business? Have you looked into the branding threads? Just a few things to ask yourself when deciding on this subject.

Good Luck~
Andrea
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    #13 (permalink)  
Old 06-30-2009
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Default Re: To logo or Not???
Thanks for sharing .
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Old 06-30-2009
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Default Re: To logo or Not???
When I was creating my company logo, etc., I would try out things that would look good on signs and letterhead. You can have a great font and color, but once you make advertisements and letterhead it just may not look right. At the same time, I didn't want to just blend in with all of the other company names out there so I came up with a great, modern font in a stand-out blue color that grabs attention. Simply start experimenting! You'll know when its right.


Good Luck!


Winston
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    #15 (permalink)  
Old 07-08-2009
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Company name: ExtraOfficeHelp.com
 
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Default Re: To logo or Not???
I think you should have one eventually as people will recognize it. But if that's the only thing from holding you back from ordering business cards, etc, then don't worry about it.
There are a ton of nice and great designs that don't use a logo (and there's some great ones that do) so I think if you feel that you should wait, then you should.

An old co-worker of mine was majoring in graphic design and said he could do my logo for free. But after two months of him not doing it and making excuses, I just had to move on! By all means, if you know someone who is reliable with logos or graphic design, it's a good idea to use them.
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Old 07-13-2009
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Company name: iClick Consulting
 
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Default Re: To logo or Not???
defiantly. Its not all that nessecary if your have some great typography in your Name. Hope that helps.
I created a logo for myself but have found i want something simplier perhaps. its hard to decide at times, and im a little bit of a perfectionist.
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Old 07-14-2009
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Default Re: To logo or Not???
Originally Posted by Carol_Crompton View Post
As others have mentioned having your business name in specific fonts/styles can be as effective as a picture logo.
I have just used www.logonerds.com to design my logo. They're cheap $47 and I was really impressed with the first proofs they sent me.

Great website. I really kind of like the logo I created but I've been thinking about what a professional might come up with because I'm sure they know how to brand much better than I do. Will definitely keep them in mind.
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    #18 (permalink)  
Old 07-27-2009
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Company name: VIRTUAL OFFICE SOLUTIONS ONLINE
 
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Default Re: To logo or Not???
Great question... I do not have a logo, however I think a logo is a great form of branding....

Take your time, there is no rush to get a logo.

Logo's are great form of branding... Ultimately itss up to you.
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Old 07-27-2009
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Default Re: To logo or Not???
Some of the fonts out there are like artwork in themselves. Find some that you like & play around with them.

As for an actual logo, I think a good one can be very helpful marketing wise. If you're not artistically inclined, consider hiring a graphic artist. A session with an artist might help you generate some ideas.

Lezly
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    #20 (permalink)  
Old 07-27-2009
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Company name: Things To Do
 
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Default Re: To logo or Not???
I don't really think that a logo is necessary. There are a lot of companies that don't have one and you still know who they are. Think FedEx, Tampax, Good Morning America, etc.
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