Branding Your Business

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Old 04-01-2008
Txfarmgirl
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Default Logo ???
Are they hard to create on your own, are just something that needs a little creativity to achieve? I consider myself an intermediate user as far as building web pages... I'm not perfect.. but I can usually figure stuff out.. but a logo is a completely different thing! Last logo I made was a piece of a photograph I had taken with some type overlay... nothing fancy as far as created graphics..

What do you think works best? Simple logo, or something eye catching that you think the customer will remember?

Thanks in advance!

Shannon
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Old 04-01-2008
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Default Re: Logo ???
A logo needs to convey a lot of things, and that all depends on your business and what you want to convey. It does take creativity and basic design knowledge, but so much more goes into a logo than just that. If you have a little bit of money to spend on a professionally done logo, there is no substitute in my humble designer opinion.

Edit: Regarding simple or eyecatching, even the simplest logo can make you go "wow!" This one is one of my recent ones, and one of my favorites!

Your logo should ideally be created in a vector format to allow for resizing without losing quality. I generally discourage photos as part of the actual logo because they are pixel-based and do not resize well.

If you think that creating your own will take too much time when you could be doing other things to build your practice, definitely outsource it! If you have the time and patience, definitely give it a go!
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Old 04-01-2008
Txfarmgirl
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Default Re: Logo ???
Brianna,

That logo was really nice! I like how the tag line flowed really nicely underneath and there wasn't too much "busy" going on to distract you from the main focus. Is this what you do as part of your VA business?

Shannon
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Old 04-01-2008
Brianna Young's Avatar
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Default Re: Logo ???
I actually have both a design business and a VA practice, though I don't take VA clients very often anymore.

I'm glad you like it! I've done several logos for VAs on the forums.
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Old 04-01-2008
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Default Re: Logo ???
Brianna did my logo for me and I'm still loving it! You couldnt go wrong Shannon
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Old 04-01-2008
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Default Re: Logo ???
Brianna did my logo too. I'm quite happy with it.
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Old 04-01-2008
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Default Re: Logo ???
Brianna did my logo too! (and my site)
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Old 04-01-2008
Brianna Young's Avatar
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Default Re: Logo ???
Thanks you guys! I didn't mean for this to turn into a thread about my services - I apologize Shannon! The bottom line is that there are designers out there who really care about small businesses and want to see them grow, and that's where I fit in.

Remember there is absolutely nothing wrong with creating your own logo...it may take less time when a pro takes it off your plate, but it doesn't mean that a home-grown logo is any less of a representation of a business.
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Old 04-01-2008
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Default Re: Logo ???
Hi Shannon,
Bri does do great work - but if you want to try designing your own I've heard from a few members here that The Logo Creator is an affordable and easy to use software option for the novice designer.
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Old 04-01-2008
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Default Re: Logo ???
There are some great threads here within the forum you can read about designing your own logo. Here is one and here is another.

I am partial to Bri's work though
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