Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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    #41 (permalink)  
Old 08-31-2008
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Company name: Online Personal Assistants
 
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Location: Perth, Australia
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Hi,

When naming my business I used "Online" because I wanted prospective clients to know that I could service their needs virtually. I only didn't use "virtual" as I found that there were so many businesses with this in their business name that it made it harder for me to choose a name that I liked, made sense and passed on this message. I also figured that because I really do want to focus on working solely from home, I didn't want clients to get the impression that I would be available on-site all the time.

I guess it really does depend on what services you are offering and if you are solely 'virtual' or if you are on-site as well.

Then again, if you look at some business names (e.g. 'A Clayton's Secretary') this doesn't have any reference to being virtual and Kathie has had a successful business for 14+ years (look at the meaning of her business name on her website, its very interesting).

Anyway, hope this helped. Maybe look at the thread - how did you name your business and read how others came up with their business names.

Good luck.
Debra
    #42 (permalink)  
Old 09-01-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
For me, it wasn't that important. I tried to be a little more subtle and hoped people would catch it with Speed-E-Skills. It's a little play on words, I guess, but I like it.
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Old 09-04-2008
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Company name: Online Personal Assistants
 
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Originally Posted by Speed-E-Skills View Post
Speed-E-Skills. It's a little play on words, I guess, but I like it.
I like it too T! Very clever.

Deb
    #44 (permalink)  
Old 09-07-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
It was so great to read all of these thoughts. I am trying to get my business off the ground and one of my most difficult taks seems to be choosing a name.
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Old 09-08-2008
smcswain
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I am so glad I read this post. I have been working all week worrying about the virtual word. Thanks to everyone and all the information
    #46 (permalink)  
Old 09-09-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I chose not to put virtual in my business name. Essentially because my target clientele might be put off by online-online interactions. My market is the construction industry and I plan to stay mostly locally. I will probably be doing a lot of picking-up/dropping-off. I also want to offer office set-up, which would def. be on-site.
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Old 09-12-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
My business name sometimes confuses people - J2J Creative. But I explain to them that we offer creative solutions to their needs. We also use virtual in our tag line, but many people here in Seattle don't understand what a VA is. I have been educating many.
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Old 09-12-2008
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Company name: Administrative Partners, LLC
 
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I kind of wish I did. However, I want to add elements to my business later on that are not virtual. I want to start consulting of administrative staff locally, training them to reach the executive level. I'm www.administrativepartners.net and just purchased www.virtualadministrativepartners.com
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    #49 (permalink)  
Old 09-25-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
My business name is December M. Raynes and my tag line on my website reads Your Virtual Assistant. My business cards read December M. Raynes with a tag line of Business Solutions Manager.

I guess it depends on what you'd like it to read and how it sounds. Remember - say it out loud. I figure for a website putting "Virtual" in the tag line is fine since its online. Best of luck to you!
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Old 09-25-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I think it is six of one type issue. As long as you give your clear business vision and network, people will know what service you are providing. I agree with the others that some of us are not strictly virtual. I was talking to a prospect today and when I told him I was a virtual assistant he said "And what exactly is that"
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