Branding Your Business Naming your virtual assistant business or working on a tagline? Get feedback and share ideas about your brand.
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Old 04-29-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
LOL Jenifer! BTW, what is makeup? ROFLMAO!!!!!
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Old 04-29-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I decided not to put virtual in my business name as well. But I did use it in my tagline.
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Old 04-29-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Originally Posted by Diana_E View Post
Hi

I think you can get "virtual" in your tagline and that can work. It does take a while for a name to fit and then it just feels so right. When I came up with my first business name (before I incorporated), I practiced how it would feel saying it to my old boss (the one that gave me a 25 cent raise for 2 years in a row). That really helped me find a name I was proud of.
I agree with Diana, I think if you don't want "virtual" in your name, don't put it there. But if you want people to recognize your services as being virtual, atleast make sure your tagline or meta tags have virtual in them so when someone searches for virtual services they can find you.

I was also thinking of putting my location in my meta tags so those people that might want to meet me before they start working with me could do so.

Just a thought,
~Brandy
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Old 05-08-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Good thought Brandy. Some people are still not open to the virtual part but after they meet you and you explain they then become more open and allow you to do what you do best. Now you have more clients. Use your description and meta tags to tell the real story.

It's not important to have virtual in your name, I don't so that any who want to use me locally can and those who want just virtual do.
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Old 05-10-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Originally Posted by JuliaW View Post
It doesn't make a difference as far as I'm concerned. I've found that 8 out of 10 people don't know what a VA is - the term is common to us, but not to most of the world. I don't have virtual in my company name.
Thats quite interesting, I think the term "virtual assistant" is used widely in the US but here in the UK, not many people know what the term means, they are more au fait with "freelance secretary" so dont necessarily understand if you promote a VA business.
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Old 05-27-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I'm so glad that I read this post. I still get odd stares when I say "virtual" so it's probably best for me to take it out of my business name. Thank you.

Stacee
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Old 06-04-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I may be a little different in my perspective, but when I think "virtual" what comes to mind is "virtual reality" or in other words, something not quite real. The first thing I thought when I heard the term VA was that a 'virtual' assistant isn't quite as good as having a 'real' assistant right there with you in your office. In the small non-profits I worked for, presence was everything; those people respected phone calls and handshakes far more than emails or text messages. Such is the hidebound good ol boy system in small town OK.

I think I'll follow everyones advice here and keep virtual out of my company name but include it in the meta tags.

Thanks!

Sam
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Old 06-05-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Quote:
I may be a little different in my perspective, but when I think "virtual" what comes to mind is "virtual reality" or in other words, something not quite real.
This is a keen observation, and not one to take lightly. As part of my research, I have Googled "Virtual Assistant" multiple times.

I get a lot of the Virtual Assistant job and networking sites, a few sales sites for teaching programs, and sites for virtual communications systems (efax, voicemail, etc), where there is no actual person, just an electronic one. Since these virtual office programs use the same term, I can see where it can confuse the general public.
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Old 06-05-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Hello,
This was a fun post to read and hear everyone's point of view on using the word "virtual" in the name of the business. I personally chose "Executive Virtual Staffing & Services". I will be launching my web site by Monday and am very excited. I have talked with business owners already and have some leads for potential projects.

Once I have my web site live I'll post to the forum so anyone wanting to give me advise would be great.

Warmest Wishes,
Lori
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Old 06-06-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Back when I first started my company in 91, I worked only with local clients - mostly small-town, family owned businesses and little old ladies and little old men that needed a few letters typed here and there, a couple of doctors and people who needed to have a resume written ... so I named my company Fastype. Now, I don't market locally at all or work with local clients at all, so when I became incorporated (since I screwed up by incorporating in 1993 and unincorporating in 1996 when I went through a divorce and backed off on my biz for a bit - and Ohio law says you can't use the name again - ack!!), I chose Fastype VA Services, Inc. It doesn't really say "virtually" in the name, but it does have VA in it, and my logo has my tag line that says I support speakers and coaches worldwide. I don't see anything wrong with having virtually in your name if you work virtually with your clients ... and it might a good way to pique someone's interest. If they give you a blank stare or ask you about it, it's a great way to tell them what you do.

Terry
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Old 06-06-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I chose to use virtual in my business name because that is what I am, a Virtual Assistant. I think as the public becomes more educated on this title, it will become more accepted. And I don't want to be changing my business name in the future.

I too thought about the definition of not being "real". That can be seen in a whole lot of different perspectives. We are real, but not a "real" employee and so on. Another example of a personal choice.

So, educating society on this new, but not so new title, opens up a chance to market yourself.
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Old 06-06-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
This thread has been really helpful. As much as I love the idea of being "virtual" the sphere of prospects in my area have not quite yet grasped the idea of "virtual". Especially in the non profit sphere. However, I have decided to still use virtual in my name because that is the foundation of my business plan to be an assistant but not really be a physical employee. It really is a personal preference. I guess whatever you decide the marketing strategy is key.
I really appreciate being able to see things from so many different angles.
    #28 (permalink)  
Old 06-06-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I like "Virtual Assistant" myself. It's just another way of saying an "Administrative Assistant or Secretary"
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Old 06-06-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
Originally Posted by Image Building View Post
It's just another way of saying an "Administrative Assistant or Secretary"
It may depend on the service you offer, but in my mind a VA is very different from an AA and definitely from a Secretary.
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Old 06-06-2008
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Default Re: How important do you think it is to include "Virtual" in your business name .....
I think it's important if you are just going to do virtual work. I put the word virtual in my company name because that's exactly what I do. I will do an initial face to face with local clients, but after that I do everything over the phone or via email.
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