One of the things I hear from new VAs as their toughest hurdle to cross is coming up with a name for their biz!!

I'd love to find out more about the story behind the name of *your* virtual assistance practice. How many names did you go through before arriving at THE ONE and what kind of message were you hoping to convey with your company name? Was choosing your own business name difficult or easy?

Click 'reply' to share your own story

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My company name is A Novel Space. I originally wanted to use Novel Time, but the website for that was already taken. I knew that eventually down the line I wanted to work with authors. I realized that I loved books. Reading, talking about, writing. In addition to A Novel Space, I am an aspiring romantic fiction writer. So, when I decided to leave my former job, I knew what interested me, I just had to take the chance.

Anyway, I wanted my company name to somehow refer to my enjoyment of books - noveltime, booktime writers nook and some others that skip my mind were all taken. Finally A Novel Space came up and it was available. Nice thing, because the name starts with an 'A' it comes up high on the list when doing a search - most times.

Haha yes, that "A" trick is also used by yellowbook listers. Good story behind "A Novel Space" .

As for us, we took the name "Agents of Value" mostly because that's direct to the point. In addition, it sounds ethical and professional (reminds me of Bond too). Plus, the "A" there can certainly help us too

Tilda Virtual Services because Tilda is actually short for Matilda. I started my business 34 weeks pregnant with Matilda who was born 4 weeks later. Decided to name my daughter and my business the same name to save time lol. Tilda was also the nickname my then 3 year old gave her because he couldn't say Matilda. I have now used Tilda to brand my hosting and newsletter sending websites too.

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Kylie Short
Tilda Virtual Services - Making virtual personal

When I was brainstorming for my name I had several that I wanted to use but I kept coming back to one name in particular. Well after many days of having all my choices floating around my head I decided to research them. All were taken in some form, including my fav.
Back to the drawing board.

My next step was on reference.com where I entered words that I wanted associated with my company and wrote down all the resulting keywords and definitions.
It became clear pretty quickly that 'Vital' was the word I had been looking for.

I want clients to feel as though I understand the services I provide are vitally important to their business and I treat them as such.

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~Christina|BD Mag|VOSTeam

Modern Marketing is also known as internet marketing which is very different from the old traditional way of marketing.

Modern marketing support is assistance with modern marketing (internet marketing). I am a virtual assistant (which is modern) and different from a traditional marketing assistant who works onsite. Plus, the modern age of marketing has its roots in the 1950's. (hence my retro theme logo and website made to look modern day)

I am a modern marketing assistant who offers Modern Marketing Support.

It took a lot of research for me to learn all of that but once I did, the rest fell into place. When it came to my logo design, I knew I wanted something retro because that's what I like.

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Shari Sultana
Online Business Manager (marketing for retail ecommerce)

My name was given to me by my first client.

While I was running my husbands business in NJ I began helping out a few of his subcontractors with their businesses. They were great at getting the work and getting the work done but had no idea on how to run a business.

Before we decided to move to Florida, I had spoken to my clients and informed them that they were going to need to find someone else. Since I worked remotely from my office already they didn't think it would be an issue if I continued to work for them while residing in another state. They actually joked around about sending their work to to their assistant in Paradise.

So when I was having trouble coming up with my name for the business my girls suggested A Virtual Assistant in Paradise since that is what I was being called already!

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Dawn Riley
A Virtual Assistant in Paradise
Our business is about making yours better

I brainstormed a long list of words & phrases that were descriptive of my services. I started scratching off things that "sounded off" to my ear or brought questionable context into play. I decided that I'm pretty much "all business" in my approach to work, so scratched the whimsical, cutsie things.

My core services are word processing, data management, and bookkeeping. I truly enjoy getting involved in depth with the client's business and acting in an general business advisory (two heads are better than one) capacity so
I scratched off anything that was too much of a pigeon hole (secretarial, administrative, etc.).

By process of elimination I came up with 3 phrases that I tried out for several days to see how they sounded over time. In the end I decided that "business services" was a tired old term, but the most descriptive.

Since there are about a hundred kazillion "business services" out there I needed something to make it mine. I didn't want to identify with a location and didn't like the sound of either my first or last name in the mix. Two of my biggest inspirations for getting my VA business up and running are my granddaughter, Avery, and grandson, Dameon. Hence, Aveon Business Services. It doesn't hurt that the "A" puts it up there on the lists either.

The process took a couple of weeks and was a huge weight off my shoulders once the final decision was made

I enlisted my family to help me brainstorm. I wanted to stay away from 'secretarial services', but wanted ADMIN in there somewhere. I actually thought of my tagline before I thought of my business name - 'Administrative Assistance To You - When You Need It'. That tagline morphed into my business name - Admin-To-You.

Becky

My business name Sparkle Professional Office Services came about because I wanted a name that represented me.

I like things that sparkle, I am a huge Swarovski Crystal Jewellery fan. I love Diamonds and things that shine. I am an extreme professional and well office services is about what we offer.


To give you an example of my crystal insanity this is a picture of my USB drive: Polished stainless steel and Silver Shade crystals

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Monique Terrell, CEO
Sparkle Professional Office Services, LLC
www.sparkleofficeservices.com