“You will never get a second chance to make a first impression,” is one of my favorite quotes. It is imperative that you keep this in mind when choosing your company name.

You can have the best product in the world and it will all be in vain if people cannot remember your company name. The name of your company sets the tone for your brand. In order to make sure your brand gets the attention it deserves, make sure you follow these five steps when you select your company name:


Tell a story: Whole Foods. Fruitful Yield. Trader Joe’s. What images come to mind when you hear the aforementioned company names? You are probably thinking about fresh fruit, vegetables, and organic food products. If you want to become part of your target market’s evoked set, you need to make sure that the name you choose is associated with the images you are attempting to project. These images should reflect your company’s personality and spark a conversation.
I get compliments and questions regarding my company name and I am often asked to explain the meaning behind the name. My company name is a combination of the word ‘target’ and ’stars’. In marketing, the individuals or businesses one hopes to gain as a client is referred to as your target market (hence, the ‘Target’ part of our name). The second half of our name stems from my childhood. Ever since I was a child, I have always loved looking at the stars. In fact, one of my favorite quotes is to “reach for the stars.” It is every entrepreneur’s dream to capture as many clients as they can, so we refer to our clients as stars. However, I am aware that not everyone can be our customer; therefore, I have to concentrate on capturing the right stars. I usually get the nod of approval and the conversation usually leads to the person wanting to learn more about the services I have to offer.

If you want people to talk about your product or service, then make sure that your name will pique their curiosity and encourage them to... Click here to read the rest of this post at the TargetStars Blog.

The TargetStars Blog is authored by VAF member LaTosha of TargetStars.


(Would you like to see YOUR blog posts on Virtual Assistant Forums? Click here to submit your RSS feed now.)