Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 02-03-2010
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Default Help with tagline and domain naming
Hey everyone!
So I decided on Perfect Balance Virtual Services for my business name. Now after getting things under way I realize it's kind of wordy for online. I wanted to keep virtual and 'services' in the name because I feel many people have no idea what a virtual assistant is or does. This way it gives a clue as to what my business is.

For my domain I registered the full name as a dot com. But my email through that would end up (something)@perfectbalancevirt ualservices.com - AHHHHH! Not what clients want to type. I thought about doing perfectbalancevs.com but I am wondering if on the search engines I will have a harder time by removing virtual and services? SEO is big these days. My other option is register them both and use the full name as the site, and set up my email to be (something)@perfectbalancevs.c om. That is shorter.

Tag lines I have thought of so far are...
"Bring balance to your work or life"
"Finding the right balance, can make all the difference"
"Bringing peace and harmony back to the workday"

None of them really jump out at me though...any help would be appreciated! Thanks!
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Old 02-03-2010
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Company name: Action Jackson Virtual Assistant
 
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Default Re: Help with tagline and domain naming
I like your tag lines. I am thinking about this one, "Let us help you find the Perfect Balance for your business!"

Let me know what you think lol

Andrea~
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Old 02-03-2010
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Join Date: Jan 2010
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Default Re: Help with tagline and domain naming
In terms of taglines, how about
... because your business shouldn't run you

With regards to the name, Here is something for you to consider.

You hit the nail on the head with regards to SEO, taking "virtual" out of your domain name will be a huge ding towards optimization, but it is one that you can make up in your meta tags, header, content, backlinks, etc. - I would be more concerned with excluding the word "Assistant" from your business name. This may or may not be wise choice, depending on what your target customer will be searching for. Are they going to type virtual services into google's search bar? The great thing about SEO is, what you miss in one area, you can make up in another, but of course there is more power in maximum optimization. Domain Name, page headers, content, meta tags, etc. etc. the whole nine.

Just some things to think about. Hope it helps... and best of luck to you
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Old 02-09-2010
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Join Date: Dec 2009
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Default Re: Help with tagline and domain naming
Oooh excellent tag lines! Thank you both for your feedback. :-)
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