Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 10-15-2011
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Question Help - Need advice on Changing my Business Name
Hi Everyone,

I am seeking your help to decide whether I should change my business name or should I go with the same business name (The VA Portal), with a strong and effective tagline.

When I started The VA Portal, I started with general administrative services. And a few months back I decided to specialized in Social Media and Wordpress Management Services. I wanted to redesign my website and create a strong tagline which explains my services. I was working on my tagline and really didn't come up with the solid tagline (which explains my services). As per some of the VA's opinion on this forum, The VA Portal (my business name) really doesn't go well with my services and I find it hard to create a tagline using the word Portal and it's Synonyms.

Here are the Definition of PORTAL

1: door, entrance; especially : a grand or imposing one
2: the whole architectural composition surrounding and including the doorways and porches of a church
3: the approach or entrance to a bridge or tunnel
4: a communicating part or area of an organism; specifically : the point at which something (as a pathogen) enters the body
5: a site serving as a guide or point of entry to the World Wide Web and usually including a search engine or a collection of links to other sites arranged especially by topic.

So, now I need to decide whether I should just work on creating a strong, effective tagline or should I completely change my business name?

I need your opinion, advice and guidance.

Thank you so much for your input.
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www.vibrantaceva.com
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Old 10-15-2011
Customer Solutionz
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Default Re: Help - Need advice on Changing my Business Name
Hello Jessie,

Great to meet you here.

However I do not think you should change your business name for adding an extra skill as you are bound to do that always when in business. Updating with new skill sets does a lot good and it will help you in your business.

I think you can come up with a strong tag line which would cover all your offerings and that should help.

Wishing you all the best.

Thank You

Anand
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Old 10-17-2011
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Default Re: Help - Need advice on Changing my Business Name
Originally Posted by Customer Solutionz View Post
Hello Jessie,

Great to meet you here.

However I do not think you should change your business name for adding an extra skill as you are bound to do that always when in business. Updating with new skill sets does a lot good and it will help you in your business.

I think you can come up with a strong tag line which would cover all your offerings and that should help.

Wishing you all the best.

Thank You

Anand
Hi Anand,

Thank you for your opinion. I am looking for more opinions and advice from my Fellow VAs here.

Regards,
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Old 10-17-2011
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Default Re: Help - Need advice on Changing my Business Name
Hi Jessie,

It is difficult to advise people on whether they should change their name because the name of the company is so personal.

Rather than asking whether you think your name should be changed ask yourself this question: If I were to change my name, what would that be? Create a list of your skills and what makes you special. Read your website text and extract what it is that you said on your website that would make clients want to inquire more about you.

Is there something quirky or fun about you? If so, maybe you can apply that name to your business? Or maybe you just want to be DSouzaVA. The fact that the "D" in your name is up to the "S" is kind of neat. I could see a cool logo out of that big D and S. And the letter Z is always a great letter. Lots of action words that begin with Z.

I'm going "off" here but you can see how the process works.

As an exercise for yourself, just ask "If I changed my company name, what would that be?" Ask your friends and your family for suggestions. They know you best.

Then come back here with suggestions and ideas. Sometimes the most crazy ones turn into conversation and then from there other ideas until finally there is a consensus.

Janine
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Old 10-18-2011
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Default Re: Help - Need advice on Changing my Business Name
Originally Posted by Your Virtual Wizard View Post
Hi Jessie,

It is difficult to advise people on whether they should change their name because the name of the company is so personal.

Rather than asking whether you think your name should be changed ask yourself this question: If I were to change my name, what would that be? Create a list of your skills and what makes you special. Read your website text and extract what it is that you said on your website that would make clients want to inquire more about you.

Is there something quirky or fun about you? If so, maybe you can apply that name to your business? Or maybe you just want to be DSouzaVA. The fact that the "D" in your name is up to the "S" is kind of neat. I could see a cool logo out of that big D and S. And the letter Z is always a great letter. Lots of action words that begin with Z.

I'm going "off" here but you can see how the process works.

As an exercise for yourself, just ask "If I changed my company name, what would that be?" Ask your friends and your family for suggestions. They know you best.

Then come back here with suggestions and ideas. Sometimes the most crazy ones turn into conversation and then from there other ideas until finally there is a consensus.

Janine

Janine,

Thank you so much for your reply. I was working on my tagline before reading your reply. Brainstorming for ideas to create a tagline is very interesting and I really liked the exercise. When working on the tagline, I strongly felt that, I should change my business name as my present business name doesn't relates to my services at all. So, I have decided to go for a new business name with solid tagline. Once I assemble my ideas and thoughts I will post it here.

Thanks for your encouragement. I always appreciate it.
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Old 10-19-2011
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Default Re: Help - Need advice on Changing my Business Name
Hi Jessie,

I like the name VA Portal as it denotes an open door....I have not seen your logo but you might look at having something about an open door in it...underlying meaning of open door policy, open lines of communication or that you are opening up the door to your clients free time! Hope that helps..

Celine
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Old 10-20-2011
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Default Re: Help - Need advice on Changing my Business Name
Originally Posted by jnlcdc View Post
I like the name VA Portal as it denotes an open door....I have not seen your logo but you might look at having something about an open door in it...underlying meaning of open door policy, open lines of communication or that you are opening up the door to your clients free time! Hope that helps..
That leads toward tagline possibilities, too! "Helping you open up and maintain lines of communication" or something along those lines.
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Old 10-20-2011
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Default Re: Help - Need advice on Changing my Business Name
When I think of a portal... I think of being transported somewhere great so how about a tagline that incorporates that? How about something like "VA Portal. Opens your business to a world of possibilities"/opportunities or whatever you want to add.

That was just my first thought but perhaps that will help
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Old 10-22-2011
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Default Re: Help - Need advice on Changing my Business Name
Hello,

You have been out networking and meeting people with your current name, so that is how they know you. I think your name is pretty encompassing and can include your new services. If you start a new name the people you have met will be confused and not remember you as easily. Continue with the same name and just send out an email blast announcing your new services.
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Old 10-26-2011
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Default Re: Help - Need advice on Changing my Business Name
I appreciate everyone's response here on VAF. However, I have decided to go with a new business name.

Here is the name that I have chosen for my business

Business Name - Vibrant Ace

Vibrant means - energetic, full of life
Ace Means - Expert, Master

Tagline - 1) Delivering Action Packed Solutions Online.

2) One Stop for your Online Marketing needs

Please let me know your opinion.

Thank you so much!
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