Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 06-28-2010
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Default Finally have a logo and tagline...feedback please?
Hi,
I finally have my logo and tagline can you all give me some feedback on it???

[IMG]file:///C:/Users/Roxie/AppData/Local/Temp/moz-screenshot.jpg[/IMG][IMG]file:///C:/Users/Roxie/AppData/Local/Temp/moz-screenshot-1.jpg[/IMG] Providing Virtual Assistance at an affordable price to small businesses...it took some time but if you think it needs tweaking please let me know!
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Old 06-28-2010
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Default Re: Finally have a logo and tagline...feedback please?
The logo pic is beautiful but says nothing about your business.

Your chosen tagline says it but I feel is too long.

Virtual Assistance by Roxie
For quality affordable small business assistance.

The affordable small business assistant.
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Old 06-29-2010
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Default Re: Finally have a logo and tagline...feedback please?
Roxie,

I am not a fan of the word 'affordable' for two reasons.

First, how does anyone know what is affordable to someone else? What I can afford to pay for services may be different from another person's ability to pay for the same services. So I think it presumptuous to use 'affordable'.

Second, I feel that the word affordable 'cheapens' the virtual assistant industry. I personally don't want to be recognized as affordable; rather I want to be recognized for the value, benefits and solutions which my skills bring to businesses.

Although I like the picture, as Fiona mentions, it does not brand your business. A logo should offer a memorable visual of what your company will offer clients.

Do you have a business plan? If so, that is good place to start to think about your target market, your services and the value you bring to the virtual assistance industry.

If the name of the company is Virtual Assistant by Roxie can you use your name to create a logo and a tag line? The 'x' is kind of neat in your name and could be the beginning of a good logo and a tag line.

Good Luck!

Janine
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Old 06-29-2010
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Default Re: Finally have a logo and tagline...feedback please?
I have to agree too. Unless your name or business name related to a butterfly in some way, then it's really lost as a visual for your business. Better to work with your name in some way which would stand out from all the other VA businesses. You want people to remember you. The tag line is too long - if you're going to have a long tagline then better to work on something that is catchy or rhymes or something so it's memorable.
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Old 06-29-2010
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Default Re: Finally have a logo and tagline...feedback please?
Roxie,

I agree with the others. Not sure of the significance of the butterfly unless it attached to the tagline. Which is too wordy.
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Old 06-29-2010
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Default Re: Finally have a logo and tagline...feedback please?
Janine mentioned the X in roXie would be a good start. If you look at the butterfly, there is the shape of an X right in it. Roxie rhymes with proxy - maybe something like:
VA by Roxie; Administrative Assistance by Proxy..... not really sure if the meaning is there, but maybe
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Old 06-30-2010
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Default Re: Finally have a logo and tagline...feedback please?
I like that Melissa. Really catchy and memorable.
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Old 06-30-2010
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Default Re: Finally have a logo and tagline...feedback please?
I have to say in some regards I agree with most of what is said above about the tag line. Short and sweet will do the trick and get your message across. There are a couple of great suggestions in the other posts.

I have a different opinion on the logo, I think if it is your business you have the option of making it something personal and special to you WHILE conveying a bit of important information about your company. What about overlaying your business name over the picture? Maybe utilize the "X" that is clearly displayed in the butterfly as the X in Roxie? I think you can work with what you have (which is beautiful) but adding text on the picture.
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Old 06-30-2010
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Default Re: Finally have a logo and tagline...feedback please?


Completely thrown together on the fly but maybe you could do something like this.
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Old 06-30-2010
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Default Re: Finally have a logo and tagline...feedback please?
Hi,

I agree with Kim in the sense that a logo doesn't always have to reflect your business or the services you will be providing at the beginning. Once you start getting your name 'out there' some people will remember your business name and others will refer to you as the VA butterfly. Putting your business name in the logo/picture is the best of both worlds in my opinion.
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