Branding Your Business Naming your virtual assistant business or working on a tagline? Get feedback and share ideas about your brand.
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Old 03-01-2010
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Join Date: Mar 2010
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Default Feedback Welcome
Hi

I'm currently in school, but looking to start my own business after wards. I'm not a VA specifically but I wish to offer services in bookkeeping, accounting, payroll and income tax.

I'm considering a business name but would like to hear other peoples opinions before I go ahead and reserve the business and domain name.

Sapphire Accounts
"Don't feel Blue, get Sapphire"

I think this domain is available as a .com so any response would be appreciated.

Thanks
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Old 03-01-2010
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Default Re: Feedback Welcome
Well, I guess I'll be the first to rain on your parade. I own a marketing company so, a little of this advice comes from that background. Personally, I don't get your message and how it relates to your administrative offerings. Not that it's not cute - it is. But, you will be working and prospecting to all types of businesses. And you want to send a strong message that you are all about an administrative type business. You're doing the right thing by asking opinions. I still do that and get shot down a lot when someone else sees what I don't see.
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Old 03-01-2010
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Default Re: Feedback Welcome
Do you think Sapphire Accounts is strong enough to stand on its own with a different slogan/tagline?
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Old 03-02-2010
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Default Re: Feedback Welcome
I think the 'Sapphire' part could be a good place to branch out and work from but I defer to Anne's statement about the tagline not really working well to give a strong impression/message about your business.

I don't provide financial-related services so I'm not sure what would fall in line with that but I wanted to share a couple of other threads that might help you:
Name Your Business in 3 Easy Steps

Article: Tips on choosing a name for your business

Naming your biz - Virtual Assistance and You Blog

19 steps to create a company name or tag line

Nice Template for Discovering your brand .
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Old 03-03-2010
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Default Re: Feedback Welcome
Thanks for the feed back! I'm dropping the tag line, it does sound too "cutesy" when I do want to be taken seriously.

I'm also considering
Number Freak Accounting - I'll do the math so you don't have to.
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