I like it. Something bugs me about the tag as well. Not sure if it too long, or if it the font. I know it matches the font you have for the word custom, but then you change fonts for the VA. It is such a difference in fonts that it stands out a bit. Maybe try different font styles on the VA to see if you can find a complementary font.
how about:
"custom assistance to improve your business" or
"custom assistance to help grow your business" or
"custom assistance to enhance business efficiency (or productivity as you have it)" or
"customized assistance for maximum productivity"
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Judith Villiers
reliAssist. Virtual assistance you can rely on.
Judith, nice, you don't mind if I borrow one do you? I think I like the first one too Danielle, as well as the last one. Decisions, decisions!
You have no idea how long I've been working on a tag line, after a while they all start to sound the same. I thought of not even having one but felt it was important to include one.
of course i don't mind, i posted them for your use. i know how hard it can be, especially as you say since after awhile they all sound the same. lol! sometimes, you just need to step back or get input. glad i could help out.
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Judith Villiers
reliAssist. Virtual assistance you can rely on.