Branding Your Business

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Old 06-02-2010
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Join Date: May 2010
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Default Business name, Logo and tagline
Hello everyone

I am pretty new here, and brainstorming on daily basis about my new venture. I plan to start virtually first, with possibility to expand later and consult clients about how to improve their success.

I came up with the name Swift Office Solutions, the logo would have somethink like SOS, and the tagline of get help and survive!

What do you all think? I am not sure about the tagline though, because it means my clientele must be in serious need of help ;/ maybe "call for help in office"? "help for your business" "

Or maybe, because logo will be
SOS
just state swift office solutions underneath, although I am not sure if it explains what do I offer (here in uk, there is some firms with with part of name office solutions and they sell stationary)

Many thanks!
Daiva
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Old 06-02-2010
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Company name: Samurai Office Services
 
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Default Re: Business name, Logo and tagline
Thats funny - I am also SOS (Samurai Office Services). I did consider the SOS schtick but went a different angle. I would probably use Services instead of Solutions if there is confusion with stationery companies.

The tag that I was going to use was something like.....For all your office help call SOS

For the logo seeing as you are 'Swift' i'd add the speedy lines into the logo (give the impression of fast movement to the letters) or slightly blur the start of the first letter for movement effect.

Hope this gives you some ideas

Cheers

Fiona
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Old 06-03-2010
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Join Date: May 2010
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Default Re: Business name, Logo and tagline
Originally Posted by BusiMum View Post
Thats funny - I am also SOS (Samurai Office Services). I did consider the SOS schtick but went a different angle. I would probably use Services instead of Solutions if there is confusion with stationery companies.

The tag that I was going to use was something like.....For all your office help call SOS

For the logo seeing as you are 'Swift' i'd add the speedy lines into the logo (give the impression of fast movement to the letters) or slightly blur the start of the first letter for movement effect.

Hope this gives you some ideas

Cheers

Fiona
Thank you Fiona! Nice to hear from someone!

Thanks for the advice about changing solutions to services, I will need to think about that. In first instance I went for solutions, because I intend to expand and do some audits for companies and then suggest how they can change/imporve their operations, HR, marketing. But I suppose services also covers that, and sounds so much better (to be honest, I am a bit tired of word solutions )
I will have a look if no one trades under this name..

Thanks again!
Daiva
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Old 06-03-2010
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Join Date: May 2010
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Default Re: Business name, Logo and tagline
oh no, there is a cleaning company named swift office services, can you believe! And there is VA under swift office services, we do not want that confusions, dont we She also aimed at SOS approach. Hm, I still want to stick to SOS, just need to use solutions or find another word starting with S for solutions
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Old 06-03-2010
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Join Date: May 2010
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Default Re: Business name, Logo and tagline
What a day!
I need to start to think all over again.
I have found out, that there is another VA trading under swift office solutions
It seams that all these words are very common, so I will try to use something different, maybe not that appealing, but just catchy
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