Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 06-27-2011
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Default Business Name Feedback?
Hi all,

I'm working on my business name (the hardest thing ever by the way!) and am hoping you can give me your feedback:

1. JP Executive Solutions
2. JP Virtual Assistance
3. JP Virtual Assisting

OR, do they all stink and should I come up with something more creative and clever?

Also, all of the domain names are currently available for each of those names.
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Old 06-27-2011
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Default Re: Business Name Feedback?
Jessica,

I think the name should target the customer and be memorable and unique. However, if you like JP and this is your gut feeling then use it. I think JP Virtual Assistance is fine.

If you want to research a bit further for other ideas here's an article from a thread I posted a while back that may help you.

"Naming Your Business in 3 Easy Steps" from this thread.

Also, take a look at the Branding Your Business Category here on VAF where you posted your question. There are several articles about creating a business name that can be helpful.

Take a look...something might pop out at you.

Good luck!

Janine
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Old 06-27-2011
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Default Re: Business Name Feedback?
Start with your niche, and move from there. Also, consider what kind of emotion you want to evoke. Stability? Reliability? When I chose my name, I made a "word bubble" - no words were off-limits. I started by doing a thesaurus.com search on virtual assistant, and values that were important to me. Then I made a list of names, checked the availability, and walked away. I looked at the bubble again the next day and went in a totally different direction!

Personally, my favorite is JP Executive Solutions, because it leaves you open to do a LOT of things.

~Andrea
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