When you take on the challenge of discovering and articulating your brand for business purposes, there are many ways to go about the task.

Perhaps you make lists of your favorite things on all levels; or maybe you ask colleagues for feedback on who they perceive you to be. You go on a vision quest, or you call a meeting of the board. You listen to your friends, your customers, your heart. You form, through determination, hard work, and fateful experience, an idea of who you are in the eyes of others; an idea of your personal worth vis à vis your community.

Whatever that idea is, what happens if you invert your...Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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