Branding Your Business

Naming your virtual assistant business or working on a tagline? Get feedback on your brand and share ideas here.

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Old 09-15-2010
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Company name: TBD Faber Ink is in the top
 
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Location: Greater Madison WI
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Default brand registering
I see people saying to be sure to register names and logo's

How/where do you do this
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Old 09-15-2010
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Default Re: brand registering
Kari,

If you are referring to the registration of your company name with your state, you would check out the department of labor or commerce department for your state to fill out the required documents and pay the fees. Not sure what state you are in but if you google you will find it.

You can copyright your logo so that no one uses your design and that can be done here http://www.copyright.gov/ .

Hopefully that information sends you in the right direction.

Janine
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Old 09-20-2010
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Company name: TBD Faber Ink is in the top
 
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Default Re: brand registering
Ok. That helps. I have the contact info for my state to pay what I call my shingle hanging fees. I am building my logo with online items I am purchasing...so can't TM them any way.

Thanks for the help!!
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Old 09-20-2010
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Company name: Time Balancers
 
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Default Re: brand registering
Here is the answer from Wikipedia:
A trademark or trade mark[1] is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.
A trademark is designated by the following symbols:
A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements.[2] There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound.
The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand.
The term trademark is also used informally to refer to any distinguishing attribute by which an individual is readily identified, such as the well known characteristics of celebrities. When a trademark is used in relation to services rather than products, it may sometimes be called a service mark, particularly in the United States.[2]


There is more definition at this site. My business coach encourages everyone to register their name and logo...so, my answer is "yes".
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Old 11-13-2010
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Default Re: brand registering
Thanks Timebalancer! Great information!!,

Kali
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