One thing about branding is that knowing for sure what your brand actually is is impossible. That’s because brand is reputation, i.e., what others think of you, what they trust you to be. Since you are yourself, and you are not other people, you can’t know precisely what your current brand is. You might discover what it used to be, but what it is now and what it will be tomorrow are forever hidden from you.

It’s simple. The seeing eye can’t see itself.

If you are a giant company, you can do surveys and polls and ascertain your brand within some scientific margin of error. But there’s little specificity to such analysis of brand. If your product is currently hot, can you define, capture, bottle, and re-produce the aspects of it that...Click here to read the rest of this post at the Virtual Assistance and You Blog.

The Virtual Assistance and You Blog is authored by VAF member Mary of Virtual Writing and Communications Solutions.


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