Advice on Company Name and Tagline - Virtual Assistant Forums

kkeastridge · #1 (**permalink**) 03-27-2009

Here's the deal... During the past 10 years I have been a self-employed admin dba K & K Processing. Now that I have decided to expand my services to other companies, I find that the name is pointless. This is what I know about establishing company names. (1) You shouldn't use initials. (2) It should clearly portray the type of business your in. And (3) you should use something that distinguishes your business from others but is something you can live up to. The new business name I have come up with is Efficient Business Support. However, I'm not quite sure if that captures the essence I want either. I like the work "efficient" it's the remainder that I'm not sure of. I don't want to use Virtual in it due to my future plans (2-5 years) and not wanting to have to change it again.

Now tagline. I can honestly admit that I have a problem coming up with taglines. I am creative, yet the problem is they seem to sound "corny." For example, the only thing I have been able to come up with for me is "You're home office away from work." Any ideas or tips for creating a tagline.

Thanks in advance for you advice and critiques. I welcome them all, good or bad.

VAerin · #2 (**permalink**) 03-28-2009

Ok a suggestion I have about your tag line..because I love to do tag lines

Sit down with a piece of paper and pen, or Word LOL and just start writing words that describe you and your skills, and your services. Also input a sentence if you have one. Then post up your list, or you can email me and then we will start "throwing" around some phrases.

Now the business name I need more information about your business, the long term goal you speak of and what services you provide then I can give you some suggestions.

So basically I would love to help you just need a little more information

kkeastridge · #3 (**permalink**) 03-29-2009

I will work on that. As for my career plans and plans for my business, well it's somewhat complicated. I want to continue with being a VA and performing administrative services. However, I am currently in college majoring in Psychology and Organizational Leadership. I am also taking minor courework in Entreprenuerial studies. I am due to graduate in Dec. 2010. After that point, I want to work on adding services to help small businesses run their businesses effectively and efficiently. I also would like to help individuals start their own business, get off on the right foot, and do all I can to help them grow it along the way. I have done a LOT of research on many different businesses. It's my passion. I love to understand and learn different areas of businesses. I want to eventually grow it to the point where I have a staff that includes an accountant, HR manager, and IT specialist to further aide my clients. But that is something I am considering more on a 5-10 year plan. I hope this helps.

Thanks for the help on the tagline.

VAerin · #4 (**permalink**) 03-29-2009

I am going to work on some ideas

But right now off to watch a movie with my hubby :P

I will give you some business name ideas with the good information you have provided here. By the way you are amazing!!! Great job with your schooling and education. You will really be able to help a lot of people.

Talk to you soon.

candoassistant · #5 (**permalink**) 03-29-2009

Hmmm.... how about something like "Streamlining your business since [insert year you started]"? It tells people what you do in a nutshell, and since you've been at it a good amount of time, the tagline also mentions your experience, as well.

kkeastridge · #6 (**permalink**) 04-15-2009

Okay, let's try this again. Sorry it has taken so long to get back around to this. This semester is coming to an end and I've had a million things to get done... among others.

As for a tagline, I am now thinking about "Providing innovative support since 1999."

For business names I am tossing around "Absolute Business Support" and "Efficient Office Support". Absolutebusiness.com isn't available but absolutebiz.com is. Likewise efficientoffice.com is also available.

I appreciate any feedback you could give me on these names and the tagline. Thank you.

Alicia · #7 (**permalink**) 04-15-2009

I like Absolute Business Support but then I'm biased as I chose 'Absolute PA' for my own business! Both names are great - they explain what you do in exact terms, and that is what you want.

Alicia