Discovering Your Ministry Niche

That the quote ” you can't be everything to everyone” not only provide words of wisdom, but moreover speak to becoming seasoned and an expert to those I am truly called to serve. Without a doubt niche equals passion. In other words when you become acquainted with your niche you define yourself and discover your passion. Out of that revelation, the development of excellence and expertise is born. Just think when you act with passion, your performance is zealous and in some cases you may become obsess with perfection. However, when you lack passion, while you may not lack pursuit, you become overwhelm with merely performing the task(s). In many cases it results in procrastination, meager, and mediocre performance. The truth is you don’t perform as superior in task(s) you are not passionate about. Even if everyone else thinks it’s impressive. I remember when I first began my journey as an English major, I would write on topics that I thought would award me an “A”, only to obtain “B’s” and sometimes “C’s”. After much frustration, I decided to write about topics that while controversial, I felt a personal conviction for them. I recall turning in that first paper, thinking how I was going to get much flack, and I was right. A couple of days later, I received an email from the professor, stating how great my paper was. In fact, he used it as an example of what an “A” paper looked like. I was so proud. That was the day I learned that passion generates success.

I know often times in ministry the idea of a niche means being exclusive. When in fact, it denotes the complete opposite. For me the declaration of a niche meant that I would turn down prospective clients that I could potentially serve just because they didn’t fit into that role or idea. Then after working with what I found to be my ideal client, I realized that not having a niche was a disservice. That being a niche business meant taking my God give birthright and using it to help others. In addition, while I may understand my calling, this would allow the world to understand it to. This intern afforded me much opportunity to become the epitome of service, resourceful, and a double sword.

Now I’m not saying don’t allow people into your ministry that you can’t serve. However, I am saying ministry and service are a reflection upon your God given calling (passion). There should always be an immediate identification of who you are and numbers should never be considered. In fact, when you’re doing what you love, others will be attracted to you. As a matter of fact, God is embodiment of the niche business. When we reflect upon the greats in the bible, immediately their niche served as their identifying mark. For instance, Abraham, Solomon, and David- instantaneously you think about what they were called to do (Their Niche!). So as you embark upon your ministry, service, business, and organization, remember your niche.