Promoting your Virtual Assistant Business at a Trade Show
Posted 04-30-2011 at 04:05 PM by savvyvirtuals
You have seen the banner advertising the trade show a number of times and wonder whether you should participate. In trepidation you call the organizers and to your surprise you are advised that you may participate. You are excited; however you do not know where to start.
Here are some guidelines for promoting your virtual assistance business at a trade show or exposition.
· Know your product well and share that knowledge. A well thought out and themed PowerPoint presentation is a good way to explain the concept of virtual assistance and the services your offer. Include a display of your website in the presentation, and present the slide show as a looped presentation which visitors will view while waiting for a guided tour.
· Out of mementos - you could purchase some small packs of cookies/nuts/chocolates/mints or whatever is within your budget and neatly paste your logos onto these. (Printing them on mailing labels will make the task easier). Place these in attractive small baskets, or other suitable container, on the table. This may draw visitors to your booth.
· Do you have any postcards or advertising material which you had previously designed? Then feel free to add these to the display.
· Grace the table with stands holding two laminated/framed posters highlighting (i) case studies (short statements) of the business support solutions which your business has provided to clients; and (ii) some testimonials.
· Use wall space for large posters which define virtual assistance, and outline the reasons for employing a virtual assistant and the services you offer.
· Display a gallery of photographs of your team involved in business support activities.
· For additional takeaways, create and display an assortment of laminated bookmarks defining virtual assistance, and outlining your services. Include some useful tips based on your audience.
· Display samples of your products.
· Do have a supply of personal business cards available.
· Prepare folders containing promotional material such as some background information on your business, and your service offerings. Do remember to include a contact form.
· Brief any personnel who will be manning the booth, on the dress for the event (T-shirts bearing your logo could be an appropriate choice if you wish to have a business-casual code).
· Discuss appropriate introductions with staff and if necessary develop a script for interacting with visitors.
· Look for ways to soften the booth. Potted plants, for example, may add a softer touch to the booth.
· After the trade show send a note of thanks to visitors who took the time to visit your booth.
Trade shows present a great marketing opportunity for your business and the experience can prepare you for offering another business support solution to your clients -- event planning for tradeshows.
Here are some guidelines for promoting your virtual assistance business at a trade show or exposition.
· Know your product well and share that knowledge. A well thought out and themed PowerPoint presentation is a good way to explain the concept of virtual assistance and the services your offer. Include a display of your website in the presentation, and present the slide show as a looped presentation which visitors will view while waiting for a guided tour.
· Out of mementos - you could purchase some small packs of cookies/nuts/chocolates/mints or whatever is within your budget and neatly paste your logos onto these. (Printing them on mailing labels will make the task easier). Place these in attractive small baskets, or other suitable container, on the table. This may draw visitors to your booth.
· Do you have any postcards or advertising material which you had previously designed? Then feel free to add these to the display.
· Grace the table with stands holding two laminated/framed posters highlighting (i) case studies (short statements) of the business support solutions which your business has provided to clients; and (ii) some testimonials.
· Use wall space for large posters which define virtual assistance, and outline the reasons for employing a virtual assistant and the services you offer.
· Display a gallery of photographs of your team involved in business support activities.
· For additional takeaways, create and display an assortment of laminated bookmarks defining virtual assistance, and outlining your services. Include some useful tips based on your audience.
· Display samples of your products.
· Do have a supply of personal business cards available.
· Prepare folders containing promotional material such as some background information on your business, and your service offerings. Do remember to include a contact form.
· Brief any personnel who will be manning the booth, on the dress for the event (T-shirts bearing your logo could be an appropriate choice if you wish to have a business-casual code).
· Discuss appropriate introductions with staff and if necessary develop a script for interacting with visitors.
· Look for ways to soften the booth. Potted plants, for example, may add a softer touch to the booth.
· After the trade show send a note of thanks to visitors who took the time to visit your booth.
Trade shows present a great marketing opportunity for your business and the experience can prepare you for offering another business support solution to your clients -- event planning for tradeshows.
Total Comments 1
Comments
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Great Information, I would like to also add a stain resistant custom table cloth with your logo that can be packed up and transported with you to next show
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