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In the early days of running my business, the question "Who is your ideal client?" always threw me for a loop. In my mind I was thinking "anyone who is willing to pay me" and I’m sure that is pretty typical for people who are just starting out.
Some time later, I completed an exercise as part of a program based on the Law of Attraction. To identify our ideal customers, we wrote down the characteristics we wanted them to have, e.g. "financially able to invest in his or her business." Because we often have a clearer idea of what we don’t want, we also wrote down the characteristics we did not want them to have, e.g. "doesn’t follow through with plans." The negative characteristics were then...
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