The importance of having a niche specialty or marketing to a specialty niche can be a daunting concept. There is an interesting blog post regarding niche marketing entitled Unbelievable Stories of Niche Market Success.

When you offer a valuable solution to a client's problem you become invaluable. "People that don’t have the time, effort or care to do these activities are your market," is how the article states it. It is a simple concept that is challenging to develop.

In trying to develop my own niche specialty area, I have let a few ideas rattle around in my brain. I think I am starting to see a glimmer of vision building. So off to think some more

~ Melissa