"You don't have to be everything to everyone; you just have to be something to someone." Don't you think this quote speaks volumes?

Seriously though, let's embrace this profound statement for a moment...

(Embracing)

So, here's the thing...I've quickly discovered as a business owner; I've strived to market myself to a large group of people, I also had a desire to "please" everyone.

Here's the problem:

I simply couldn't! I couldn't possibly please everyone, it's just not possible. When I created my marketing material with promises to my prospects that I was the best; and in turn prospects just had to do business with me, I was falsely advertising myself...

Ness Lindsay