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"You don't have to be everything to everyone; you just have to be something to someone." Don't you think this quote speaks volumes?
Seriously though, let's embrace this profound statement for a moment...
(Embracing)
So, here's the thing...I've quickly discovered as a business owner; I've strived to market myself to a large group of people, I also had a desire to "please" everyone.
Here's the problem:
I simply couldn't! I couldn't possibly please everyone, it's just not possible. When I created my marketing material with promises to my prospects that I was the best; and in turn prospects just had to do business with me, I was falsely advertising myself and my core values of my business. Why you ask? Because I couldn't possibly be everything to everyone!
Kicking it old school - Take it back to the basics
Instead, I should have been focusing my attention and my efforts on a being something to someone. I realized I had to take my efforts back to the basics. I told prospects that I would be myself, be honest, and promise to offer then only what I knew I was capable of fulfilling. Instead of owning Girl Friday and...
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