Elevator Speech

As we all try to begin our virtual assistant businesses, we are told that one of the first things we need to do is get our elevator speech down.

While I understand where the term comes from - being able to explain to someone else what we do in the time it takes to ride in an elevator - I also think the term is confusing. I mean, how many of us actually talk to someone we don't know on the elevator? If we do, it is usually a comment about how good, or bad, the weather is, or making note of some current event. Nothing substantial is mentioned, and even if we disagree with someone else's remark, we usually let it go because these are meant to be superficial conversations.

But the idea of an elevator speech is to provide enough substantial information to let the other person know what we can do, and in turn, lead them to engage us in more conversation to see if the services we offer might be of benefit to them. The last thing we want is a superficial conversation that is quickly forgotten.

So what would be a better term for this? Networking meetings I've attended often refer to the 60 second speech, which certainly makes very clear what is expected. But I'd still like to come up with a catchy phrase that will be memorable in a good way!

So - who out there can come up with something better? Who can provide a phrase to replace "elevator speech"? So far I've hit a brick wall , so I'm hoping someone else is feeling creative!