One more summer weekend and one more summer festival but this time a folk festival. I retrieved the chairs from the basement, (only used for the folk festival because of low height) and it occurred to me that I should write our names on them as we would be traveling with a group this year. So off I went to get a Sharpie, and I thought I’d write my URL on the back, free advertising.
After last week’s fiasco I had learned my lesson.

I knew one of the weaker areas of my business was marketing myself and had been working on a more polished elevator speech about what I do. The opportunity came shortly after we unfolded our chairs when the gal behind us asked what I did. Without hesitation the elevator speech rolled off...