From ProBlogger.com
Today Hendry Lee from BlogBuildingU explores the power of combining blogging with email. Most people think email is dead, at least for marketing. A few years ago when blogging was just reaching mainstream, some aggressive marketers claimed that blog would replace email in its marketing role. But that never happens.
From Recognition to Interaction
Email allows you to get in touch with your subscribers and build awareness of your brand. In a nutshell, here’s the process:...
With emails, you can do the following in additional to the benefits you get through your blog:
- Create a series of lessons for an e-course. Queue those lessons in a sequence autoresponder. It will follows up with your subscribers on your behalf. You can create content-laden articles and deliver them one at a time at a predetermined interval. It is like relationship building on autopilot.
- Use email as customer retention tool. Reduce chargeback by reminding customers about their purchase. Offer additional bonuses. Suggest a few ways to use your product. This is where email is still the most appropriate communication tool.
- Recover abandoned shopping carts. It is possible to follow up 24 hours after someone abandons your shopping cart to recover sales. Such emails have higher open and click-through rate and may reclaim back your otherwise lost revenue.
- Generate sales and extras. This is not just for e-commerce sites. Email can help close deals for a consulting work, among others.
- Build buzz. You can see this example in most product launch emails. Using email and blog, the product owners build buzz around the product so even before launch date, the subscribers are already anticipating it.[...]
Click here to read the full article
Blogs and Email - How to Get the Best of Both Worlds
juna "
Linear Mode
