Hi Lori,
Your client should work on a self hosted blog. She will have ownership of her blog and she can put it on a domain. Then she can market her blog and have a lot more opportunities. Wordpress is a fabulous tool and great to use however is not a learn overnight type of thing. It is easy to post a blog, edit a blog etc however to design it is another story. There are many tricks you need to know about it. I In regards to marketing it you need to do various sem things such as article marketing, press releases, social networking, submitting site to directories, bookmarking sites etc.
There is a lot of things to do and the best bet would be to do a internet marketing course or ebook. There are loads of sites with great into in cyber world. I have a Internet marketing ecourse/ebook that I am working on and almost ready. I think you and your client would benefit immensely.