I write most of the blog entries for a real estate agent client. Sometimes I hit and sometimes I miss. Lately, we've been tapped for material but two blogs I wrote fairly recently generated some nice traffic.
I posted this blog on how to take good real estate photographs
here , and it generated traffic we were glad to see.
I also did another 'how to' post about staging a home for a specific market
here. We posted this on another blog and it did quite well. I wrote this from my own point-of-view.
What I really like is when people comment and give me feedback, negative and positive. That oftens helps to generate the next blog entry!
So the The How-To Post works best for me and I love the research.
Jan