When you doing the direct mailing, narrow your list down. Create a database, go through and eliminate the ones that you do not have contacts for, then slowly go through and start thinking who would truly benefit from my service. Narrow your list to three or four cities. This will save you money and it will make it possible for you to keep up with. Many marketing tips recommend sending out a postcard with hand written address because people are more likely to read them. Then call them within a week, then another week mail them a letter. It takes an average person five contacts before they call you unless they are already searching for your service or they are in desperate need of it. Remember to be consistent with your mailings and calls and be patient. It may take time, but it will be worth it in the end if it is done right.

As for the email campaign, MailChimp is a great FREE mailing site. But if you are going to email to people make sure you have had contact with them before otherwise it would be considered spam.

As for what to put in your letter, email the advice given by the others is right on the mark. Think like your potential client would think what do they need? Then answer the question with what you can offer them. DO NOT forget to tell them what you want them to do (do you want them to call you, request more information, visit your website, etc).

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Erika Glem
www.advadminsol.com Let my administrative solutions be to your advantage.