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Old 09-04-2009
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AdvantageAdministrativeSltns AdvantageAdministrativeSltns is offline
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Company name: Advantage Administrative Solutions
 
Join Date: Sep 2009
Location: Princeton, MN
Posts: 301
Default Re: What Materials Do You Always Have Prepared?
Tamika,

The best thing to always have on hand and it is a little cheaper than having your nice brochure always handy is having a rack card. They are more costly than flyers, but cheaper than brochures and you can give a good amount of information about your company. You can see my rack card at http://advadminsol.com/Documents/AAS%20Rack%20Card.pdf

If you have not read Guerilla Marketing yet, pick it up from your library. This book is loaded with marketing information for entrepreneurs like us. It mentions over and over again that it takes an average of 5 name recognition before they actually call you. So raplan out your first way of contact (I am using postcards), then a week later I am going to call them, the week after that I am going to mail them my rack card, then I will create a letter and then I will call them again. Make sure that you are consist on your timing and your branding. Also most important remember to be patient!
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