Hrrm...OK. As I understand it there are things I should expect to come along with a website and there are things I can do myself as well.
I read through that article and I think I have a better idea now of what SEO is. Who knows what I thought before!

I'm leaning more toward having someone build for me. I'd rather defer to an expert and I haven't seen any DIY sites that blew me away or were so impressive I thought I really wanted to go that route. But still shopping options.

Thank you so much for all the information!
I'll check out those Google keywords and "do a bit of homework"