I have learned since launching my business that people do not enjoy writing about themselves! As someone said above, take a piece of paper and now write down your positive qualities. Then take that piece of paper to your trusted family and friends and ask them to add to it. Also, browse around and look at the competition's websites. Just to get an idea of the types of words used and the flow of their site.
Once you have a rough outline of what you would like to write, be sure to use active words and 'keywords' that will get you noticed on the search engines. I won't go into
SEO here, but if you have any questions PM me. good luck
Caroline Pigott
http://cpstyle.ca