Hi Sarah,

I haven't made extensive use of LinkedIn, but my understanding is that to get the most benefit from it you need to actively participate. Because it is a social networking tool and similar to Twitter in that respect, you gain the biggest benefits when you participate. With LinkedIn, you can ask questions and engage other professionals, you can also answer questions to demonstrate your knowledge. By expanding your network, you of course, also expand your possible client base and it is a good place to engage your target market.

I am sure some of the other VAs that are more active on LinkedIn can provide a more extensive answer. I know Kathie Thomas is very active on LinkedIn and she can probably explain it better, lol.

Good luck!

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Kate V. Kerans
Kerans Virtual Assistance