I am reading a book right now called "Direct Mail for Dummies". I don't consider myself a dummy LOL however it does have some good information on marketing, advertising, direct mail options etc. It is a Canadian book so the information is relevant to Canada. I picked it up at the used book store for $6.00 and it was well worth it. It's got "Compliments of Pitney Bowes" on the cover as well. Thought I would share this with anyone who wants to do direct mail marketing.
Krista