Re: "I" or "We" in marketing materials?
I think it depends on the clients you are trying to attract. Personally, I use "I" because I am trying to get across that I am a small business helping other small businesses. In my previous business I used 'WE" because I did have the help I needed, when I needed it and I wanted new clients to know that.
I do like Lily when I am writing a bio about my company, third person, as if someone else wrote it.
So I guess I was no help at all in your decision making was I? Its a personal preference IMO
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