I'm trying to determine if it's best to refer to my business as "I" or "we" in marketing materials and on my website, which I am currently putting together. For example: "We can help make your office more efficient..." or "I can help make your office more efficient...".

I think "We" makes it sound like a bigger, more established business, whereas "I" sounds more personal.

Is it best to just be honest, and say "I" if I have no employees? (I won't, initially, and who knows if I ever will).