Many companies these days use direct email but, personally, it is something i would not do. I get email ads constantly and I delete without reading. Somehow it is an unsolicited intrusion. The worst thing in my experience is broadcast fax. These things wake me, running from dead sleep, dog bouncing off the walls and cats scattering to hide at 3 a.m and I cannot get back to sleep. You have no idea what I would like to do to those companies