Do you have a tag line? If so, that should be where you start your 30 speech. If not, working on that should get you going in the right direction.

Although - I have to add that even though I have a tag line, I'm still trying to find a brief way to explain to people what my business is. Guess that'd be a good project for this weekend!

Good luck!

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Gladys Strickland
GS Business Resources