Re: Do newsletters work?
Absolutely! Just last month, I sent an e-newsletter to my list, offering them a free report to help them learn to write their own web copy, and one of my previous clients (who is also a subscriber) contacted me a few days later. I had copy edited a book for her a few months back, and she said she'd never even thought to hire me to spruce up her web copy until she got my email. And I wasn't even trying to push my own copywriting services...I was just offering helpful info!
She hired me to write her home page content and when I was finished, she was so pleased that she asked me to work on the rest of her 25-page website (she sells products). She also referred me to her husband, who owns a construction company, and then just the other day contacted me to write her brochure. So from just one email, I've gotten something like 40 hours of work and counting!
So yes, newsletters are a great way to remind people of your expertise and what you have to offer them.
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