Re: think I know my niche, now what?
Wow, thanks for making that distinction, Michelle, between target market and niche. Never understood it til now!
And Becky, when you're selling ice cream, you can sell it to any target market, right? So that says if your niche is ice cream, your target market will need/enjoy it as much as any other, regardless of your expertise in whatever your target market does for a living.
Right, Michelle?
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