Kena, we were tweeting about this today - and you've got some great replies.

My best suggestion for getting started is to start writing as if you were explaining what you do to a potential client - then edit and tweak as needed.
For each page of your site ask the question of yourself as if a client was asking; does that make sense?

Good luck getting started and do feel free to post back for editing assistance once you've got it going

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