Originally Posted by dognose
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Hi Michelle,
I'm just starting, too, & I don't have a niche. I'm trying to figure out what the difference between a niche & a target market is.
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A niche is your specialty (i.e. bookkeeping, web designing, admin work, etc.) and a target market is to whom you aim your marketing efforts (lawyers, construction contractors, 1-person offices, realtors, etc.)
Hope this explanation helps...