This article makes great points --- as founder of a nonprofit dog rescue group, when we set up the website I mandated that it had to be bright and cheerful and fun --- nobody needed to read another depressing, sad website about abused dogs --- people have so often commented to me on the fact that they enjoyed visiting the website and revisted often because of content update. I went through the same thing with blogs.

In the end my sincere feeling is nobody wants to spend time reading boring, dry content online. And if nothing ever gets updated, what reason it there for folks to re-visit the website or blog? Often these things start out big and drift off as people get tired of maintaining them. This is a huge mistake. I like the fact that the article you referenced indicated if necessary, someone needs to be appointed to maintain and update the content. It's only great advertising if it is current. If the content is stale, someone else has beat you to that next client!

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Karalyn J. Eckerle
"The RVing VA"