Hi

I too used to target attorneys. They can sometimes get so busy it's great (for us!).

I agree it helps to know their speciality so that you can target your marketing more towards how you can help in that specific area. Plus, some attorneys are busier now (with the economy) or at different times of year. You can kind-of tune into that as well.

If you are confortable stopping by offices the holidays are a great time to do that. You can take one of those cups of candy with the holiday cups (wrapped), and your business card attached. Their offices love those and will often set it up in their lunch area. It makes stopping in easier.

I used to look through the want ads too. I know many don't have success with this, but I did land one of my biggest attorney clients this way. They were desperate to catch up while they were filling the position. And fortunately they kept me long after they filled it.

Direct mail always worked for me too.

Good luck!!

Diana Ennen
Virtual Word Publishing