Tammi, this is a great review - thank you so much!
It sounds like you got a lot out of the book - I enjoyed browsing through it as well. It has a great foundation of solid information. The important thing to remember about
SEO is that the logic behind many theories changes often so my best recommendation is DO read this book to learn more, but don't stop there. Keep up your research and practice what you've learned on a live website with Google Analytics installed so you can see the results of your work.