"Software as a service [...] is a model of software deployment where an application is hosted as a service provided to customers across the Internet."

1. Fear the Hacker:"FeedJournal will not be reverse-engineered!"

2. Fear the Cracker:"FeedJournal's registration system cannot be cracked!"

3. Finance:"The monthly sales are stable!"

4. Usage Statistics:"I know how many users generate a newspaper each day, and which functions people use!"

5. Catching Bugs:"If something bad happens in the software, I'll be the first to know!"

6. Deployment:"Prospects can start to use the software within 20 seconds of landing on feedjournal.com!"

7. End-User Configurations:"Linux or Mac? No .NET/Java framework installed? I don't care!"

8. License Registration:"The serial number will never again be caught by the spam filter!"

9. The Multi-Computer User:"Users can generate their newspaper from any Internet café!"

10. Always Connected:"The end of 'Cannot connect to the Internet' problems!"