View Single Post
    #3 (permalink)  
Old 09-29-2008
virtual writing's Avatar
virtual writing virtual writing is offline
Resident Member
Company name: Virtual Writing and Communications
 
Join Date: Nov 2007
Location: Alamance County, NC
Posts: 1,427
Blog Entries: 1
Follow this virtual assistant on Twitter Contact this virtual assistant on LinkedIn
Default Re: How to attract local attention to a blog?
I think I would do local networking, print advertising, word-of-mouth stuff as much as possible to let folks know she has a blog. If she keeps it up faithfully and has good things to say, it's likely you'll need to promote the blog itself less and less. A way to give it a boost might be to collect opt-ins and send drip emails as teasers leading to the blog.
Also, I wonder if it might be useful to consider ways your client could become more global with her business, and realize more success that way. Even a realtor, whose product is local, can benefit from national/international presence. The 'global economy' includes all of us, I think, and means that we draw to the local scene any and all interested parties from anywhere in the world.
I say all this having thought about it somewhat in relation to the networking groups I attend locally. Often I think the members don't understand the benefits of global thinking, assuming it belongs to the big companies and doesn't relate to them. But in all probability, lasting success is only possible if achieved through awareness of the global picture.
__________________
Mary H. Ruth/Virtual Writing & Communications
http://www.writingVA.com
Reply With Quote