Re: Please offer comments
Hi Linda,
maybe add a picture of yourself and some more detail on the About Us page. You make a lot of promises on there, but it might need some details, such as what sort of jobs you had before or what your main skills/preferences are. It all depends on how much the potential client can "imagine" who you are, how well you will be doing their tasks, etc. You need the point of difference to other VAs that makes them think: she sounds great, I might send her an email to find out more.
Also your price comments: they seem very vague and not very clear. I know why you write it like that because us newbies want a client! But don't undersell yourself, otherwise it conveys the message that you might be cheap or "sensitive" to their bottomline, but they might think it's not first class. Even if you are reasonably priced, what does that mean? Is reasonable $5 (what many Indian VAs charge) or is it $15 or $25? You don't need to reveal an amount, but be more specific of your conditions. How will they pay, are there retainer options, when will they need to pay. Just briefly describe some options, you don't need to mention the whole payment contract, just some hints to let them know what to expect.
And the homepage is THE page to keep people wanting to look at the next pages, otherwise you will lose the visitor within seconds. It is vital to make them feel interested and wanting to find out more, not only with words, but also with visual aids, like some well chosen pictures or expressions or statements.
What's your brand identity? Have you thought about this? Who are you? What is different about your service? What sort of people do you want to attract? Small business owners can be a diverse bunch as well, some are highly sophisticated consultants who expect executive treatment and others are down to earth builders, plumbers, etc. Totally different lot of people and they will find different things appealing. Which lot do you want to come and get your services? Or do you mainly want women consultants or life coaches or authors to contact you? Or academics or not-for-profit organisations? You need to be aware of this to make your website look appealing to the audience you want to attract.
It's difficult stuff, I know that very well, especially when you are just starting out and don't really know who is out there requiring your services. I find that tricky, too, but we need to make a stand, form an opinion on who we want to mainly talk to and service.
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